BTC was given the difficult task of rebranding the often ignored financial product, whole life insurance.

Johnson Financial called BTC when they needed to rebuild their product messaging from the ground up. Through strategic creative consulting, branding, web design, video production, and print deliverables, The Day You Retire has become an attractive messaging system for the whole live industry.

In fact, several financial institutions have licensed rights to use the creative tools on

Deliverables included sales presentations, a branding system, presentation templates, websites, motion graphics videos, and more.