Rebranding a student-run conference to stay chic and modern.

Perimeter Church  //  Rush Conference Rebranding


In 2016, Perimeter Church decided to rename its student-led conference from Gold Rush to just Rush. The church wanted the event to capture the energy, excitement, and youth culture of the event through this new name and also through a brand new visual identity.


A fast moving, creative, risk-taking visual identity system to match Perimeter's vision for Rush Conference. Braintrust created a style guide—logos, fonts, colors, applications, etc.—defining a visual language that is still used at the conference to this day.