If Einstein Ran

When Mizuno Running needed to introduce their 15th anniversary Wave Rider running shoe, they called on Modest & BTC. BTC provided full post services, including editorial, visual effects, color and sound. (all production was done by our good friends at Modest.)


Conceptually, Einstein needed to visualize the science behind the running (to find the perfect run.) BTC tracked & retimed the shots in 3d, inserting Einstein’s thoughts as they followed the runners.  Additionally, BTC created several additional marketing videos to highlight the values of Mizuno’s running philosophies.