If Einstein Ran

When Mizuno Running needed to introduce their 15th anniversary Wave Rider running shoe, they called on Modest & BTC. BTC provided full post services, including editorial, visual effects, color and sound. (all production was done by our good friends at Modest.)

mizuno-wave-rider-15

Conceptually, Einstein needed to visualize the science behind the running (to find the perfect run.) BTC tracked & retimed the shots in 3d, inserting Einstein’s thoughts as they followed the runners.  Additionally, BTC created several additional marketing videos to highlight the values of Mizuno’s running philosophies.