Overview
We created a brand identity and animated content, along with event capture, for Amazon's People eXperience and Technology department and their annual Building Bridges Cultivating Culture summit for internal teams.
Developing a Visual Identity
Taking inspiration from the PxT team's existing geometric grid-based identity, we created an event-specific identity that married Amazon's overall branding with that of the department. We build the identity to adapt to the varying needs of an in-person event—a family of logo lockups, patterns, typography, and geometric elements.